Now showing items 1-2 of 2

  • Marketing and clinical trials : a case study 

    Francis, David; Roberts, Ian; Elbourne, Diana R.; Shakur, Haleema; Knight, Rosemary C.; Garcia, Jo; Snowdon, Claire; Entwistle, Vikki; McDonald, Alison Mary; Grant, Adrian Maxwell; Campbell, Marion Kay (BioMed Central, 2007-11-20)
    Background: Publicly funded clinical trials require a substantial commitment of time and money. To ensure that sufficient numbers of patients are recruited it is essential that they address important questions in a rigorous ...
  • Using a business model approach and marketing techniques for recruitment to clinical trials 

    McDonald, Alison M; Treweek, Shaun Patrick; Shakur, Haleema; Free, Caroline; Knight, Rosemary; Speed, Chris; Campbell, Marion K (2011-03-11)