Browsing by Author "Chumnumpan, Pattarin"
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Item Modelling market dynamics of multi-brand and multi-generational products(2019-11-16) Shi, Xiaohui; Chumnumpan, Pattarin; University of Aberdeen.Business ManagementItem Platform development : Emerging insights from a nascent industry(2021-11-01) Shi, Xiaohui; Li, Feng; Chumnumpan, Pattarin; University of Aberdeen.Business ManagementItem Understanding new products’ market performance using Google Trends(2019-05) Chumnumpan, Pattarin; Shi, Xiaohui; University of Aberdeen.Business ManagementItem The use of product scarcity in marketing(2020-01-31) Shi, Xiaohui; Li, Feng; Chumnumpan, Pattarin; University of Aberdeen.Business Management