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search.filters.author.Chumnumpan, Pattarin
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search.filters.author.Shi, Xiaohui
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search.filters.author.Li, Feng
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search.filters.subject.H Social Sciences
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search.filters.subject.INNOVATION DIFFUSION
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search.filters.subject.BASS MODEL
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Platform development : Emerging insights from a nascent industry
(
2021-11-01
)
Shi, Xiaohui
;
Li, Feng
;
Chumnumpan, Pattarin
;
University of Aberdeen.Business Management
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Modelling market dynamics of multi-brand and multi-generational products
(
2019-11-16
)
Shi, Xiaohui
;
Chumnumpan, Pattarin
;
University of Aberdeen.Business Management
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Understanding new products’ market performance using Google Trends
(
2019-05
)
Chumnumpan, Pattarin
;
Shi, Xiaohui
;
University of Aberdeen.Business Management
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Item
The use of product scarcity in marketing
(
2020-01-31
)
Shi, Xiaohui
;
Li, Feng
;
Chumnumpan, Pattarin
;
University of Aberdeen.Business Management
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