5 - All research
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Item Winners and Losers in Africa : A Longitudinal Examination of Market-Share Gains by Advanced and Emerging Market Multinationals vs. Local Firms(2025-01-23) Khan, Huda; Ozkan, Kubilay; Cavusgil, Erin; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS); University of Aberdeen.Business ManagementItem Breaking Barriers : How Do the Marketing Capabilities of Emerging-Market Micro-Multinationals Drive Social Innovation?(2024-08) Khan, Huda; Amankwah-Amoah, Joseph; Lee, Richard W J; Knight, Gary; Hussain, Nazim; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS); University of Aberdeen.Business ManagementItem Critical perspective on consumer animosity amid Russia-Ukraine war(2024-02-01) Akhtar, Naeem; Khan, Huda; Siddiqi, Umar; Islam, Tahir; Atanassova, Iva; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS); University of Aberdeen.Business ManagementItem Grand Challenges and Emerging Market SMEs : The Role of Strategic Agility and Gender Diversity(2024-03-01) Zahoor, Nadia; Khan, Huda; Donbesuur, Francis; Khan, Zaheer; Rajwani, Tazeeb; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS); University of Aberdeen.Business Management