"This is the peer reviewed version of the following article: Krucien, N, Watson, V & Ryan, M 2017, 'Is best-worst scaling suitable for health state valuation?: A comparison with discrete choice experiments' Health Economics, vol 26, no. 12, pp. e1 - e16. DOI: 10.1002/hec.3459 . This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving."