Best-worst scaling improves measurement of first impressions
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Burton , N , Burton , M , Rigby , D , Sutherland , C A M & Rhodes , G 2019 , ' Best-worst scaling improves measurement of first impressions ' , Cognitive Research: Principles and Implications , vol. 4 , 36 . https://doi.org/10.1186/s41235-019-0183-2
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