Best-worst scaling improves measurement of first impressions

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12/2019
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Burton , N , Burton , M , Rigby , D , Sutherland , C A M & Rhodes , G 2019 , ' Best-worst scaling improves measurement of first impressions ' , Cognitive Research: Principles and Implications , vol. 4 , 36 . https://doi.org/10.1186/s41235-019-0183-2
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http://hdl.handle.net/2164/13048
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https://doi.org/10.1186/s41235-019-0183-2
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© The Author(s). 2019 Open Access This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
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