The use of product scarcity in marketing

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31/01/2020
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Shi , X , Li , F & Chumnumpan , P 2020 , ' The use of product scarcity in marketing ' , European Journal of Marketing , vol. 54 , no. 2 , pp. 380-418 . https://doi.org/10.1108/EJM-04-2018-0285
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https://hdl.handle.net/2164/13671
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https://doi.org/10.1108/EJM-04-2018-0285
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