Does product platforming pay off?
MetadataShow full item record
Meyer , M H , Osiyevskyy , O , Libaers , D & Hugten , M V 2018 , ' Does product platforming pay off? ' , Journal of Product Innovation Management , vol. 35 , no. 1 , pp. 66-87 . https://doi.org/10.1111/jpim.12378
This is the peer reviewed version of the following article: Meyer, M.H., Osiyevskyy, O., Libaers, D. and van Hugten, M. (2018), Does Product Platforming Pay Off?. J Prod Innov Manag, 35: 66-87., which has been published in final form at https://doi.org/10.1111/jpim.12378. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.