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      Does product platforming pay off?

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      Platforms_Performance_2016_12_18_final_JPIM_R2.docx (651.4Kb)
      Publication date
      01/2018
      Author
      Meyer, Marc H
      Osiyevskyy, Oleksiy
      Libaers, Dirk
      Hugten, Marcel Van
      Metadata
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      Citation
      Meyer , M H , Osiyevskyy , O , Libaers , D & Hugten , M V 2018 , ' Does product platforming pay off? ' , Journal of Product Innovation Management , vol. 35 , no. 1 , pp. 66-87 . https://doi.org/10.1111/jpim.12378
      URI
      https://hdl.handle.net/2164/14682
      DOI
      https://doi.org/10.1111/jpim.12378
      Rights
      This is the peer reviewed version of the following article: Meyer, M.H., Osiyevskyy, O., Libaers, D. and van Hugten, M. (2018), Does Product Platforming Pay Off?. J Prod Innov Manag, 35: 66-87., which has been published in final form at https://doi.org/10.1111/jpim.12378. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.
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