Understanding new products’ market performance using Google Trends

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05/2019
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Chumnumpan , P & Shi , X 2019 , ' Understanding new products’ market performance using Google Trends ' , Australasian Marketing Journal , vol. 27 , no. 2 , pp. 91-103 . https://doi.org/10.1016/j.ausmj.2019.01.001
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https://hdl.handle.net/2164/15086
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https://doi.org/10.1016/j.ausmj.2019.01.001
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© 2019. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
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