International services marketing : an integrative assessment of the literature 国际化服务行业市场营销 : 综合文献分析

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2022
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Hofer , K M & Knight , G 2022 , ' International services marketing : an integrative assessment of the literature 国际化服务行业市场营销 : 综合文献分析 ' , Service Industries Journal , vol. 42 , no. 3-4 , pp. 225-248 . https://doi.org/10.1080/02642069.2020.1862091
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https://hdl.handle.net/2164/15581
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https://doi.org/10.1080/02642069.2020.1862091
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https://creativecommons.org/licenses/by/4.0/
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