Show simple item record

dc.contributor.authorShi, Xiaohui
dc.contributor.authorChumnumpan, Pattarin
dc.date.accessioned2021-05-27T23:07:59Z
dc.date.available2021-05-27T23:07:59Z
dc.date.issued2019-11-16
dc.identifier.citationShi , X & Chumnumpan , P 2019 , ' Modelling market dynamics of multi-brand and multi-generational products ' , European Journal of Operational Research , vol. 279 , no. 1 , pp. 199-210 . https://doi.org/10.1016/j.ejor.2019.05.030en
dc.identifier.issn0377-2217
dc.identifier.otherPURE: 156137118
dc.identifier.otherPURE UUID: bacf6552-30b0-47f2-ac41-ad683a8ce6e4
dc.identifier.otherScopus: 85067175446
dc.identifier.otherWOS: 000474322900015
dc.identifier.otherORCID: /0000-0002-3495-4916/work/72632931
dc.identifier.urihttps://hdl.handle.net/2164/16558
dc.format.extent12
dc.language.isoeng
dc.relation.ispartofEuropean Journal of Operational Researchen
dc.rights© 2019. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/en
dc.subjectBASS MODELen
dc.subjectBrand competitionen
dc.subjectIMPACTen
dc.subjectINFORMATIONen
dc.subjectINNOVATION DIFFUSIONen
dc.subjectMobile telecommunications serviceen
dc.subjectNew product diffusionen
dc.subjectOR in marketingen
dc.subjectSUBSTITUTIONen
dc.subjectSUCCESSIVE GENERATIONSen
dc.subjectTECHNOLOGYen
dc.subjectTechnological substitutionen
dc.subjectH Social Sciences (General)en
dc.subject.lccH1en
dc.titleModelling market dynamics of multi-brand and multi-generational productsen
dc.typeJournal articleen
dc.contributor.institutionUniversity of Aberdeen.Business and Management Studiesen
dc.contributor.institutionUniversity of Aberdeen.Business Managementen
dc.description.statusPeer revieweden
dc.description.versionPostprinten
dc.identifier.doihttps://doi.org/10.1016/j.ejor.2019.05.030
dc.date.embargoedUntil2021-05-28
dc.identifier.urlhttps://kar.kent.ac.uk/74167/en


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record