Value and engagement : what can clinical trials learn from techniques used in not-for-profit marketing?
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Mitchell , E J , Sprange , K , Treweek , S & Nixon , E 2022 , ' Value and engagement : what can clinical trials learn from techniques used in not-for-profit marketing? ' , Trials , vol. 23 , no. 1 , 457 . https://doi.org/10.1186/s13063-022-06417-3
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