Value and engagement : what can clinical trials learn from techniques used in not-for-profit marketing?

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12/2022
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Mitchell , E J , Sprange , K , Treweek , S & Nixon , E 2022 , ' Value and engagement : what can clinical trials learn from techniques used in not-for-profit marketing? ' , Trials , vol. 23 , no. 1 , 457 . https://doi.org/10.1186/s13063-022-06417-3
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https://hdl.handle.net/2164/18685
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https://doi.org/10.1186/s13063-022-06417-3
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This article is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/. The Creative Commons Public Domain Dedication waiver (http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated in a credit line to the data.
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