Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic

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01/09/2022
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Khan , H 2022 , ' Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic ' , International Marketing Review . https://doi.org/10.1108/IMR-11-2021-0328
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https://hdl.handle.net/2164/19214
DOI
https://doi.org/10.1108/IMR-11-2021-0328
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