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      The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : The moderating role of competitive intensity

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      Khan_etal_IBR_The_Efficacy_Of_AAM.pdf (933.0Kb)
      Publication date
      30/12/2021
      Author
      Khan, Huda
      Khan, Zaheer
      Metadata
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      Citation
      Khan , H & Khan , Z 2021 , ' The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : The moderating role of competitive intensity ' , International Business Review , vol. 30 , no. 6 , 101860 . https://doi.org/10.1016/j.ibusrev.2021.101860
      URI
      https://hdl.handle.net/2164/19504
      DOI
      https://doi.org/10.1016/j.ibusrev.2021.101860
      Rights
      © 2021. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
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