The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : The moderating role of competitive intensity
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Khan , H & Khan , Z 2021 , ' The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : The moderating role of competitive intensity ' , International Business Review , vol. 30 , no. 6 , 101860 . https://doi.org/10.1016/j.ibusrev.2021.101860
© 2021. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
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