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      Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility, and resources for entrepreneurial firms performance

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      Khan_etal_IJEBR_Integration_Of_Outisde_AAM.PDF (449.2Kb)
      Publication date
      24/11/2022
      Author
      Khan, Huda
      Mavondo, Felix
      Zahoor, Nadia
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      Citation
      Khan , H , Mavondo , F & Zahoor , N 2022 , ' Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility, and resources for entrepreneurial firms performance ' , International Journal of Entrepreneurial Behavior & Research . https://doi.org/10.1108/IJEBR-02-2022-0193
      URI
      https://hdl.handle.net/2164/19776
      DOI
      https://doi.org/10.1108/IJEBR-02-2022-0193
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