Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility, and resources for entrepreneurial firms performance

Khan, Huda; Mavondo, Felix; Zahoor, Nadia

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24/11/2022

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Khan, Huda

Mavondo, Felix

Zahoor, Nadia

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Khan , H , Mavondo , F & Zahoor , N 2022 , ' Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility, and resources for entrepreneurial firms performance ' , International Journal of Entrepreneurial Behavior & Research . https://doi.org/10.1108/IJEBR-02-2022-0193


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Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility, and resources for entrepreneurial firms performance

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