Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective

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17/01/2023
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Liao , J , He , S , Hu , Y , Chen , J & Dong , X 2023 , ' Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective ' , Asia Pacific Journal of Marketing and Logistics . https://doi.org/10.1108/APJML-03-2022-0199
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https://hdl.handle.net/2164/20241
DOI
https://doi.org/10.1108/APJML-03-2022-0199
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