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Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective

dc.contributor.authorLiao, Junyun
dc.contributor.authorHe, Siying
dc.contributor.authorHu, Yanghong
dc.contributor.authorChen, Jiawen
dc.contributor.authorDong, Xuebing
dc.date.accessioned2023-03-08T11:03:01Z
dc.date.available2023-03-08T11:03:01Z
dc.date.issued2023-01-17
dc.identifier.citationLiao , J , He , S , Hu , Y , Chen , J & Dong , X 2023 , ' Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective ' , Asia Pacific Journal of Marketing and Logistics . https://doi.org/10.1108/APJML-03-2022-0199en
dc.identifier.otherPURE: 223902944
dc.identifier.otherPURE UUID: a7c62720-8548-490b-b027-92bbf039d4b5
dc.identifier.urihttps://hdl.handle.net/2164/20241
dc.language.isoeng
dc.relation.ispartofAsia Pacific Journal of Marketing and Logisticsen
dc.subjectproduct harm crisisen
dc.subjectproduct recallen
dc.subjectforeign brandsen
dc.subjectH Social Sciencesen
dc.subject.lccHen
dc.titleUnderstanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspectiveen
dc.typeJournal articleen
dc.contributor.institutionUniversity of Aberdeen.Business Managementen
dc.description.statusPeer revieweden
dc.description.versionPostprinten
dc.identifier.doihttps://doi.org/10.1108/APJML-03-2022-0199


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