Hybrid market offering in the medical technology sector and the role of network configuration : An exploratory assessment of dynamics in developed and emerging markets

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10/03/2023
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Khan , H , Arslan , A , Haapanen , L , Rodgers , P & Tarbac , S Y 2023 , ' Hybrid market offering in the medical technology sector and the role of network configuration : An exploratory assessment of dynamics in developed and emerging markets ' , International Marketing Review . https://doi.org/10.1108/IMR-10-2021-0303
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https://hdl.handle.net/2164/20299
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https://doi.org/10.1108/IMR-10-2021-0303
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Emerald Publishing Limited Copyright © 2023, Huda Khan, Ahmad Arslan, Lauri Haapanen, Peter Rodgers and Shlomo Yedidia Tarba License Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode
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