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Hybrid market offering in the medical technology sector and the role of network configuration : An exploratory assessment of dynamics in developed and emerging markets

dc.contributor.authorKhan, Huda
dc.contributor.authorArslan, Ahmad
dc.contributor.authorHaapanen, Lauri
dc.contributor.authorRodgers, Peter
dc.contributor.authorTarbac, Shlomo Y.
dc.date.accessioned2023-03-16T10:45:01Z
dc.date.available2023-03-16T10:45:01Z
dc.date.issued2023-03-10
dc.identifier.citationKhan , H , Arslan , A , Haapanen , L , Rodgers , P & Tarbac , S Y 2023 , ' Hybrid market offering in the medical technology sector and the role of network configuration : An exploratory assessment of dynamics in developed and emerging markets ' , International Marketing Review . https://doi.org/10.1108/IMR-10-2021-0303en
dc.identifier.issn0265-1335
dc.identifier.otherPURE: 228060750
dc.identifier.otherPURE UUID: 7a8cc2bc-0973-4631-bb41-baf5b4f19d97
dc.identifier.otherORCID: /0000-0002-4962-9526/work/131351397
dc.identifier.otherScopus: 85149551423
dc.identifier.urihttps://hdl.handle.net/2164/20299
dc.language.isoeng
dc.relation.ispartofInternational Marketing Reviewen
dc.rightsEmerald Publishing Limited Copyright © 2023, Huda Khan, Ahmad Arslan, Lauri Haapanen, Peter Rodgers and Shlomo Yedidia Tarba License Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcodeen
dc.subjectDeveloped Marketsen
dc.subjectEmerging marketsen
dc.subjectHIgh-tech firmsen
dc.subjecthybrid market offeringen
dc.subjectMedical Technologyen
dc.subjectNetwork Configurationen
dc.subjectHD28 Management. Industrial Managementen
dc.subject.lccHD28en
dc.titleHybrid market offering in the medical technology sector and the role of network configuration : An exploratory assessment of dynamics in developed and emerging marketsen
dc.typeJournal articleen
dc.contributor.institutionUniversity of Aberdeen.Business Managementen
dc.description.statusPeer revieweden
dc.description.versionPublisher PDFen
dc.identifier.doihttps://doi.org/10.1108/IMR-10-2021-0303


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