This is the accepted version of the following article: Kazimierczak, KA & Skea, ZC 2015, ''I've used the word cancer but it's actually good news': discursive performativity of cancer and the identity of urological cancer services' Sociology of Health & Illness, vol 37, no. 3, pp. 340-354., which has been published in final form at http://dx.doi.org/10.1111/1467-9566.12192