The use of product scarcity in marketing

Shi, Xiaohui; Li, Feng; Chumnumpan, Pattarin

The use of product scarcity in marketing

dc.contributor.author	Shi, Xiaohui
dc.contributor.author	Li, Feng
dc.contributor.author	Chumnumpan, Pattarin
dc.contributor.institution	University of Aberdeen.Business Management	en
dc.date.accessioned	2020-02-07T10:05:01Z
dc.date.available	2020-02-07T10:05:01Z
dc.date.issued	2020-01-31
dc.description.status	Peer reviewed	en
dc.format.extent	39
dc.format.extent	926296
dc.identifier	156137744
dc.identifier	06805812-a0e7-40da-9c76-d962b87fa5b4
dc.identifier	000511446100001
dc.identifier	85079143752
dc.identifier.citation	Shi, X, Li, F & Chumnumpan, P 2020, 'The use of product scarcity in marketing', European Journal of Marketing, vol. 54, no. 2, pp. 380-418. https://doi.org/10.1108/EJM-04-2018-0285	en
dc.identifier.doi	10.1108/EJM-04-2018-0285
dc.identifier.issn	0309-0566
dc.identifier.other	ORCID: /0000-0002-3495-4916/work/72632929
dc.identifier.uri	https://hdl.handle.net/2164/13671
dc.identifier.url	https://www.scopus.com/pages/publications/85079143752	en
dc.language.iso	eng
dc.relation.ispartof	European Journal of Marketing	en
dc.subject	product scarcity	en
dc.subject	supply shortage	en
dc.subject	limited edition	en
dc.subject	literature review	en
dc.subject	Supply shortage	en
dc.subject	Literature review	en
dc.subject	Product scarcity	en
dc.subject	Limited edition	en
dc.subject	MODERATING ROLES	en
dc.subject	LIMITED-EDITION	en
dc.subject	SCALE DEVELOPMENT	en
dc.subject	CONSUMERS NEED	en
dc.subject	UNIQUENESS	en
dc.subject	CHOICE	en
dc.subject	CONSPICUOUS CONSUMPTION	en
dc.subject	NAIVE THEORIES	en
dc.subject	BIG DATA	en
dc.subject	INNOVATION DIFFUSION	en
dc.subject	H Social Sciences	en
dc.subject	Marketing	en
dc.subject.lcc	H	en
dc.title	The use of product scarcity in marketing	en
dc.type	Journal article	en

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