Winners and Losers in Africa : A Longitudinal Examination of Market-Share Gains by Advanced and Emerging Market Multinationals vs. Local Firms
Date
2025-01-23
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Khan, H, Ozkan, K & Cavusgil, E 2025, 'Winners and Losers in Africa : A Longitudinal Examination of Market-Share Gains by Advanced and Emerging Market Multinationals vs. Local Firms', Critical Perspectives on International Business, vol. 21, no. 2, pp. 173-195. https://doi.org/10.1108/cpoib-01-2024-0007