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Investigating the Effects of Threatening Language, Message Framing, and Reactance in Opt-Out Organ Donation Campaigns

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Miller, J, McGregor, L, Currie, S & O’Carroll, R E 2022, 'Investigating the Effects of Threatening Language, Message Framing, and Reactance in Opt-Out Organ Donation Campaigns', Annals of Behavioral Medicine, vol. 56, no. 1, pp. 50-63. https://doi.org/10.1093/abm/kaab017

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