Market Exit and Re-Entry in a Volatile Emerging Economy : A Case Study of Yamaha Motorcycles in Pakistan
Date
2023-06-12
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Citation
Khan, H, Zahoor, N, Arslan, A & Khan, Z 2023, 'Market Exit and Re-Entry in a Volatile Emerging Economy : A Case Study of Yamaha Motorcycles in Pakistan ', Multinational Business Review, vol. 31, no. 2, pp. 290-312. https://doi.org/10.1108/MBR-09-2022-0132