First product performance : A mediated moderating model of entrepreneurial resources, founding team startup experience and product positioning strategy
Date
2015-05
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Citation
Zhao, Y, Libaers, D & Song, M 2015, 'First product performance : A mediated moderating model of entrepreneurial resources, founding team startup experience and product positioning strategy', Journal of Product Innovation Management, vol. 32, no. 3, pp. 441-458. https://doi.org/10.1111/jpim.12236