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Understanding new products’ market performance using Google Trends

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dc.contributor.authorChumnumpan, Pattarin
dc.contributor.authorShi, Xiaohui
dc.contributor.institutionUniversity of Aberdeen.Business Managementen
dc.date.accessioned2020-09-05T23:07:01Z
dc.date.available2020-09-05T23:07:01Z
dc.date.embargoedUntil2020-09-06
dc.date.issued2019-05
dc.description.statusPeer revieweden
dc.format.extent13
dc.format.extent1524109
dc.identifier156137463
dc.identifier7f048729-2b63-4611-bff6-89a2e2e6bc13
dc.identifier85062367568
dc.identifier.citationChumnumpan, P & Shi, X 2019, 'Understanding new products’ market performance using Google Trends', Australasian Marketing Journal, vol. 27, no. 2, pp. 91-103. https://doi.org/10.1016/j.ausmj.2019.01.001en
dc.identifier.doi10.1016/j.ausmj.2019.01.001
dc.identifier.iss2en
dc.identifier.issn1441-3582
dc.identifier.otherORCID: /0000-0002-3495-4916/work/72632932
dc.identifier.urihttps://hdl.handle.net/2164/15086
dc.identifier.urlhttps://kar.kent.ac.uk/id/eprint/73427en
dc.identifier.urlhttp://www.scopus.com/inward/record.url?scp=85062367568&partnerID=8YFLogxKen
dc.identifier.vol27en
dc.language.isoeng
dc.relation.ispartofAustralasian Marketing Journalen
dc.subjectBig dataen
dc.subjectGoogle trendsen
dc.subjectnew producten
dc.subjectdiffusionen
dc.subjectnowcastingen
dc.subjectGoogle Trendsen
dc.subjectNew producten
dc.subjectDiffusionen
dc.subjectNowcastingen
dc.subjectH Social Sciencesen
dc.subjectEconomics and Econometricsen
dc.subjectMarketingen
dc.subject.lccHen
dc.titleUnderstanding new products’ market performance using Google Trendsen
dc.typeJournal articleen

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