Motivation for users’ knowledge sharing behavior in virtual brand communities : A psychological ownership perspective
Date
2022-11-22
Journal Title
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Citation
Jiang, Y, Liao, J, Chen, J, Hu, Y & Du, P 2022, 'Motivation for users’ knowledge sharing behavior in virtual brand communities : A psychological ownership perspective', Asia Pacific Journal of Marketing and Logistics, vol. 34, no. 10, pp. 2165-2183. https://doi.org/10.1108/APJML-06-2021-0436