The role of big data analytics in manufacturing agility and performance : moderation- mediation analysis of organizational creativity and of the involvement of customers as data analysts
Date
2022-07
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Citation
Awan, U, Bhatti, S H, Shamim, S, Khan, Z, Akhtar, P & Balta, M 2022, 'The role of big data analytics in manufacturing agility and performance : moderation- mediation analysis of organizational creativity and of the involvement of customers as data analysts', British Journal of Management, vol. 33, no. 3, pp. 1200-1220. https://doi.org/10.1111/1467-8551.12549