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International services marketing : an integrative assessment of the literature 国际化服务行业市场营销 : 综合文献分析

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Hofer, K M & Knight, G 2022, 'International services marketing : an integrative assessment of the literature 国际化服务行业市场营销 : 综合文献分析', Service Industries Journal, vol. 42, no. 3-4, pp. 225-248. https://doi.org/10.1080/02642069.2020.1862091

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