International services marketing : an integrative assessment of the literature 国际化服务行业市场营销 : 综合文献分析

Hofer, Katharina Maria; Knight, Gary

International services marketing : an integrative assessment of the literature 国际化服务行业市场营销 : 综合文献分析

dc.contributor.author	Hofer, Katharina Maria
dc.contributor.author	Knight, Gary
dc.contributor.institution	University of Aberdeen.Business Management	en
dc.date.accessioned	2021-01-04T11:33:01Z
dc.date.available	2021-01-04T11:33:01Z
dc.date.issued	2022
dc.description	We are tremendously grateful to Professor S. Tamer Cavusgil for his valuable support and guidance. We cordially thank the Editor Professor Levent Altinay and three anonymous reviewers for their constructive comments and feedback. We also thank Christian Sturmaier for providing assistance.	en
dc.description.status	Peer reviewed	en
dc.format.extent	25
dc.format.extent	3044253
dc.identifier	184948777
dc.identifier	32376df2-b9fe-48e3-9c32-36d621a58371
dc.identifier	85097963185
dc.identifier.citation	Hofer, K M & Knight, G 2022, 'International services marketing : an integrative assessment of the literature 国际化服务行业市场营销 : 综合文献分析', Service Industries Journal, vol. 42, no. 3-4, pp. 225-248. https://doi.org/10.1080/02642069.2020.1862091	en
dc.identifier.doi	10.1080/02642069.2020.1862091
dc.identifier.iss	3	en
dc.identifier.issn	0264-2069
dc.identifier.uri	https://hdl.handle.net/2164/15581
dc.identifier.url	http://www.scopus.com/inward/record.url?scp=85097963185&partnerID=8YFLogxK	en
dc.identifier.vol	42	en
dc.language.iso	eng
dc.relation.ispartof	Service Industries Journal	en
dc.subject	International services	en
dc.subject	literature assessment	en
dc.subject	research agenda	en
dc.subject	services marketing	en
dc.subject	H Social Sciences	en
dc.subject	Strategy and Management	en
dc.subject	Management of Technology and Innovation	en
dc.subject.lcc	H	en
dc.title	International services marketing : an integrative assessment of the literature 国际化服务行业市场营销 : 综合文献分析	en
dc.type	Journal article	en

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