Driving Social Innovation in Bottom-of-the-Pyramid Markets through International Social Alliances : The Role of Legitimacy

Pillai, Kishore Gopalakrishna; Nair, Smitha R.; Zahoor, Nadia; Khan, Zaheer

Driving Social Innovation in Bottom-of-the-Pyramid Markets through International Social Alliances : The Role of Legitimacy

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Pillai_etal_MIR_Driving_Social_Innovation_VOR.pdf (1.46 MB)

Date

2024-06

Authors

Pillai, Kishore Gopalakrishna

Nair, Smitha R.

Zahoor, Nadia

Khan, Zaheer

Citation

Pillai, K G, Nair, S R, Zahoor, N & Khan, Z 2024, 'Driving Social Innovation in Bottom-of-the-Pyramid Markets through International Social Alliances : The Role of Legitimacy', Management International Review, vol. 64, pp. 567–595. https://doi.org/10.1007/s11575-024-00547-3