Does product platforming pay off?
No Thumbnail Available
Date
2018-01
Journal Title
Journal ISSN
Volume Title
Publisher
Citation
Meyer, M H, Osiyevskyy, O, Libaers, D & Hugten, M V 2018, 'Does product platforming pay off?', Journal of Product Innovation Management, vol. 35, no. 1, pp. 66-87. https://doi.org/10.1111/jpim.12378