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Modelling market dynamics of multi-brand and multi-generational products

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dc.contributor.authorShi, Xiaohui
dc.contributor.authorChumnumpan, Pattarin
dc.contributor.institutionUniversity of Aberdeen.Business Managementen
dc.date.accessioned2021-05-27T23:07:59Z
dc.date.available2021-05-27T23:07:59Z
dc.date.embargoedUntil2021-05-28
dc.date.issued2019-11-16
dc.description.statusPeer revieweden
dc.format.extent12
dc.format.extent493539
dc.identifier156137118
dc.identifierbacf6552-30b0-47f2-ac41-ad683a8ce6e4
dc.identifier85067175446
dc.identifier000474322900015
dc.identifier.citationShi, X & Chumnumpan, P 2019, 'Modelling market dynamics of multi-brand and multi-generational products', European Journal of Operational Research, vol. 279, no. 1, pp. 199-210. https://doi.org/10.1016/j.ejor.2019.05.030en
dc.identifier.doi10.1016/j.ejor.2019.05.030
dc.identifier.iss1en
dc.identifier.issn0377-2217
dc.identifier.otherORCID: /0000-0002-3495-4916/work/72632931
dc.identifier.urihttps://hdl.handle.net/2164/16558
dc.identifier.urlhttps://kar.kent.ac.uk/74167/en
dc.identifier.vol279en
dc.language.isoeng
dc.relation.ispartofEuropean Journal of Operational Researchen
dc.subjectBASS MODELen
dc.subjectBrand competitionen
dc.subjectIMPACTen
dc.subjectINFORMATIONen
dc.subjectINNOVATION DIFFUSIONen
dc.subjectMobile telecommunications serviceen
dc.subjectNew product diffusionen
dc.subjectOR in marketingen
dc.subjectSUBSTITUTIONen
dc.subjectSUCCESSIVE GENERATIONSen
dc.subjectTECHNOLOGYen
dc.subjectTechnological substitutionen
dc.subjectH Social Sciences (General)en
dc.subject.lccH1en
dc.titleModelling market dynamics of multi-brand and multi-generational productsen
dc.typeJournal articleen

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