Race for market share gains : how emerging market and advanced economy MNEs perform in each other’s turf
Date
2022-11-01
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Citation
Ozkan, K, Khan, H, Deligonul, S, Yeniyurt, S, Cavusgil, , E, Xu, S & Gu, Q 2022, 'Race for market share gains : how emerging market and advanced economy MNEs perform in each other’s turf', Journal of Business Research, vol. 150, pp. 208-222. https://doi.org/10.1016/j.jbusres.2022.04.040