Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective

Liao, Junyun; He, Siying; Hu, Yanghong; Chen, Jiawen; Dong, Xuebing

Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective

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APJML_03_2022_0199.R3_Proof_hi.pdf (447.39 KB)

Date

2023-11-13

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Citation

Liao, J, He, S, Hu, Y, Chen, J & Dong, X 2023, 'Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective', Asia Pacific Journal of Marketing and Logistics, vol. 35, no. 9, pp. 2216-2234. https://doi.org/10.1108/APJML-03-2022-0199