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Using a business model approach and marketing techniques for recruitment to clinical trials

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McDonald, A M, Treweek, S P, Shakur, H, Free, C, Knight, R, Speed, C & Campbell, M K 2011, 'Using a business model approach and marketing techniques for recruitment to clinical trials', Trials, vol. 12, pp. 74. https://doi.org/10.1186/1745-6215-12-74

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