"Am I as extended as you say I am?" Consumers' emic perspectives on the extended self
Date
2017-12-01
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Citation
Stone, T, Gould, S J & Szabó-Douat, T 2017, '"Am I as extended as you say I am?" Consumers' emic perspectives on the extended self', Marketing Theory, vol. 17, no. 4, pp. 559-577. https://doi.org/10.1177/1470593117708466