Mitchell, Eleanor JaneSprange, K.Treweek, S.Nixon, E.2022-06-062022-06-062022-12Mitchell, E J, Sprange, K, Treweek, S & Nixon, E 2022, 'Value and engagement : what can clinical trials learn from techniques used in not-for-profit marketing?', Trials, vol. 23, no. 1, 457. https://doi.org/10.1186/s13063-022-06417-31745-6215Mendeley: 8b27d64e-6117-3ea8-b23e-e28aca5e642fORCID: /0000-0002-7239-7241/work/186968492https://hdl.handle.net/2164/18685Funding No funding has been received for this work. Acknowledgements The Nottingham Clinical Trials Unit (NCTU) at the University of Nottingham receives core CTU support funding from the National Institute of Health Research. The Health Services Research Unit, University of Aberdeen, receives core funding from the Chief Scientist Office of the Scottish Government Health Directorates4794232engrandomised trialsmarketingvaluerecruitmentretentionValueRandomised trialsRetentionMarketingRecruitmentAdministrative PersonnelHumansPatient SelectionR MedicinePharmacology (medical)Medicine (miscellaneous)RJournal article10.1186/s13063-022-06417-3http://www.scopus.com/inward/record.url?scp=85131267593&partnerID=8YFLogxKhttps://www.mendeley.com/catalogue/8b27d64e-6117-3ea8-b23e-e28aca5e642f/231