Khan, HudaAmankwah-Amoah, JosephLee, Richard W JKnight, GaryHussain, Nazim2024-10-282024-10-282024-08Khan, H, Amankwah-Amoah, J, Lee, R W J, Knight, G & Hussain, N 2024, 'Breaking Barriers : How Do the Marketing Capabilities of Emerging-Market Micro-Multinationals Drive Social Innovation?', Management International Review, vol. 64, no. 4, pp. 701–726. https://doi.org/10.1007/s11575-024-00538-40938-8249ORCID: /0000-0002-4962-9526/work/164968117https://hdl.handle.net/2164/24492We sincerely and immensely thank Prof. Zaheer Khan (University of Aberdeen) for his valuable feedback on the project idea.26785656engEmerging marketMarketing capabilitiesMicro-multinationalsSocial embeddednessSocial innovationSocially supportive cultureValue creationHF CommerceHFJournal article10.1007/s11575-024-00538-4http://dx.doi.org/10.1007/s11575-024-00549-1http://www.scopus.com/inward/record.url?scp=85191720733&partnerID=8YFLogxK644