Eliciting consumer engagement, experience, and value co-creation to foster consumer based-brand-equity in service context : Moderation of perceived-health-beliefs

Satar, Mir ShahidRather, Raouf AhmadParrey, Shakir HussainKhan, HudaRasul, Tareq2024-10-012024-10-012025-01Satar, M S, Rather, R A, Parrey, S H, Khan, H & Rasul, T 2025, 'Eliciting consumer engagement, experience, and value co-creation to foster consumer based-brand-equity in service context : Moderation of perceived-health-beliefs', Service Industries Journal, vol. 45, no. 2, pp. 277-302. https://doi.org/10.1080/02642069.2023.21919530264-2069ORCID: /0000-0002-4962-9526/work/135638318https://hdl.handle.net/2164/24327Funding: This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sectors.26488591engSDG 9 - Industry, Innovation, and InfrastructureConsumer brand engagementconsumer value co-creationconsumer brand experienceconsumer-based brand equityperceived severityservice contextHD28 Management. Industrial ManagementStrategy and ManagementManagement of Technology and InnovationHD28Eliciting consumer engagement, experience, and value co-creation to foster consumer based-brand-equity in service context : Moderation of perceived-health-beliefsJournal article10.1080/02642069.2023.2191953http://www.scopus.com/inward/record.url?scp=85151407242&partnerID=8YFLogxK452