Perceived Identity Threat and Brand Advocacy Responses to Different Types of Brand-related Attacks

Liao, JunyunChen, JiawenHu, YanghongFilieri, RaffaeleFeng, XiaoliangWang, Wei2024-09-182024-09-182025-05-27Liao, J, Chen, J, Hu, Y, Filieri, R, Feng, X & Wang, W 2025, 'Perceived Identity Threat and Brand Advocacy Responses to Different Types of Brand-related Attacks', Internet Research, vol. 35, no. 3, pp. 1274-1298. https://doi.org/10.1108/INTR-05-2023-03521066-2243https://hdl.handle.net/2164/2425225501776engSubstantive connection via an eligible employment contractBrand-targeted attackConsumer-targeted attackBrand advocacyPercieved identity threatBrand identificationHD61 Risk ManagementHD61Perceived Identity Threat and Brand Advocacy Responses to Different Types of Brand-related AttacksJournal article10.1108/INTR-05-2023-0352