Skea, Zoe ChristinaLocock, LouiseTse, BenjaminMaclaren, AndrewAngell, LorraineCleland, JenniferDawson, TopherDenison, AlanDobson, ChristinaHollick, RosemaryMurchie, PeterSkatun, DianeWatson, Verity2025-10-032025-09-16Skea, Z C, Locock, L, Tse, B, Maclaren, A, Angell, L, Cleland, J, Dawson, T, Denison, A, Dobson, C, Hollick, R, Murchie, P, Skatun, D & Watson, V 2025, '‘Get away from it all’ or ‘Too good to be true?’ : a qualitative exploration of job advertisements for remote and rural posts', Rural and Remote Health, vol. 25, no. 3, 9498. https://doi.org/10.22605/RRH94981445-6354ORCID: /0000-0001-9968-5991/work/193594030ORCID: /0000-0002-8109-1930/work/193594640ORCID: /0000-0001-6558-7189/work/193594666ORCID: /0000-0001-6185-9167/work/193594729https://hdl.handle.net/2164/26152Acknowledgements We would like to thank NHS staff who responded to our request for information about the outcome of their advertisement. We would also like to thank members of our public advisory group for contributing their reflections throughout the broader study to which this article relates, and for supporting analysis. The group was formed of our two public co-investigators, Lorraine Angell and Topher Dawson; David Green (public member of the Study Steering Committee); Stewart Manning (retired GP); and Caron Jenkins (Professional Engagement Manager, Versus Arthritis, Scotland).10393176engSubstantive connection via an eligible employment contractSDG 15 - Life on Landhealth services researchqualitative researchrecruitmentremote and rural employmentretentionUKR Medicine (General)HD Industries. Land use. LaborR1HDJournal article10.22605/RRH9498https://www.rrh.org.au/journal/early_abstract/9498/