Khan, HudaOzkan, KubilayCavusgil, Erin2025-04-092025-04-092025-01-23Khan, H, Ozkan, K & Cavusgil, E 2025, 'Winners and Losers in Africa : A Longitudinal Examination of Market-Share Gains by Advanced and Emerging Market Multinationals vs. Local Firms', Critical Perspectives on International Business, vol. 21, no. 2, pp. 173-195. https://doi.org/10.1108/cpoib-01-2024-00071742-2043ORCID: /0000-0002-4962-9526/work/182229513https://hdl.handle.net/2164/25277For the purpose of open access, the author has applied a Creative Commons Attribution (CC BY) licence to any Author Accepted Manuscript version arising from this submission.231727508engemerging market multinationalsadvanced economy multinationalsAfrican local firmsAfricamarket share gain performancehigh-technology industrylow-technology industrypandemiccontingency theoryHF CommerceHFJournal article10.1108/cpoib-01-2024-0007212