Microscope and spectacle : on the complexities of using new visual technologies to communicate about wildlife conservation

Verma, Audreyvan der Wal, RenéFischer, Anke2017-04-032017-04-032015-11Verma, A, van der Wal, R & Fischer, A 2015, 'Microscope and spectacle : on the complexities of using new visual technologies to communicate about wildlife conservation', Ambio, vol. 44 , no. Supplement 4, pp. 648-660. https://doi.org/10.1007/s13280-015-0715-z0044-7447PubMedCentral: PMC4623859http://hdl.handle.net/2164/8447Acknowledgments We thank our interviewees for granting us access to data and permission to use images; dot.rural Digital Economy Hub, the University of Aberdeen, and the James Hutton Institute for funding and support; Gina Maffey, Tony James, Katrina Myrvang Brown, and two anonymous reviewers for their comments on earlier versions of the manuscript; and JP Vargheese for technical assistance.131317572engAnimalsWild AnimalsCommunicationConservation of Natural ResourcesGreat BritainHumansInformation DisseminationInternetInventionsPerceptionPublic engagementEnvironmental communicationVisual technologyWildlife conservationQH301 BiologyGE Environmental SciencesH Social SciencesGeneral Environmental ScienceGeneral Social SciencesQH301GEHMicroscope and spectacle : on the complexities of using new visual technologies to communicate about wildlife conservationJournal article10.1007/s13280-015-0715-z44