Regier, Dean A.Sicsic, JonathanWatson, Verity2020-12-142020-12-142019-08-01Regier, D A, Sicsic, J & Watson, V 2019, 'Choice certainty and deliberative thinking in discrete choice experiments : A theoretical and empirical investigation', Journal of Economic Behavior and Organization, vol. 164, pp. 235-255. https://doi.org/10.1016/j.jebo.2019.05.0310167-2681https://hdl.handle.net/2164/15510The Canadian Centre for Applied Research in Cancer Control (ARCC) is funded by the Canadian Cancer Society Research Institute (2015-703549). This paper developed from discussions between Verity Watson and Dean Regier that were funded by the Peter Wall Institute of Advanced Studies, University of British Columbia. Jonathan Sicsic acknowledges funding from the People Programme (Marie Curie Actions) of the European Union’s Seventh Framework Programme (FP7/2007-2013) under REA grant agreement PCOFUND-GA-2013-609102, through the PRESTIGE programme coordinated by Campus France. He also benefited for this research from grants provided by the French National Institute for Cancer (Coordinator: Dr Nora Moumjid). The Health Economics Research Unit is funded by the Chief Scientist Office of the Scottish Government Health and Care Directorates. The usual disclaimer applies. We thank Aki Tsuchiya, Nicolas Krucien, Thijs Dekker, and all participants to the 5th workshop on non-market valuation for useful comments on previous drafts of the paper.21837655engChoice certaintyDiscrete choice experimentsHypothetical biasInformation processingStated preferencesSurvey engagementRESPONDENT UNCERTAINTYHYPOTHETICAL BIASSTATED PREFERENCE METHODSRESPONSESWILLINGNESS-TO-PAYCONTINGENT VALUATIONCOMPLEXITYSCALERA Public aspects of medicineHM SociologyChief Scientist Office (CSO)PCOFUND-GA-2013-609102European CommissionRAHMJournal article10.1016/j.jebo.2019.05.031164