Market Exit and Re-Entry in a Volatile Emerging Economy : A Case Study of Yamaha Motorcycles in Pakistan

Khan, HudaZahoor, NadiaArslan, AhmadKhan, Zaheer2023-05-052023-05-052023-06-12Khan, H, Zahoor, N, Arslan, A & Khan, Z 2023, 'Market Exit and Re-Entry in a Volatile Emerging Economy : A Case Study of Yamaha Motorcycles in Pakistan ', Multinational Business Review, vol. 31, no. 2, pp. 290-312. https://doi.org/10.1108/MBR-09-2022-01321525-383XORCID: /0000-0001-5538-3123/work/134749784ORCID: /0000-0002-4962-9526/work/134750244https://hdl.handle.net/2164/2066023426000engSDG 9 - Industry, Innovation, and InfrastructureForeign market exitMarket re-entryDivestmentLearningAuto industryEmerging economyVolatile marketsPakistanHistorical MethodsHD61 Risk ManagementHD61Market Exit and Re-Entry in a Volatile Emerging Economy : A Case Study of Yamaha Motorcycles in PakistanJournal article10.1108/MBR-09-2022-0132312