Khan, HudaSaeed, Muhammad RashidBellman, SteveLee, Richard2024-12-112024-12-112024-11-13Khan, H, Saeed, M R, Bellman, S & Lee, R 2024, 'The Effects and Mechanism of Discounting Unit Price', European Journal of Marketing, vol. 58, no. 8, pp. 1941-1967. https://doi.org/10.1108/EJM-12-2022-08780309-0566ORCID: /0000-0002-4962-9526/work/170010505https://hdl.handle.net/2164/2474727670633engSubstantive connection via an eligible employment contractUnit priceshelf labelssales promotionsdual processingheuristic cuesHD28 Management. Industrial ManagementHD28Journal article10.1108/EJM-12-2022-0878588