Zhao, YuzhenLibaers, DirkSong, Michael2021-12-152021-12-152015-05Zhao, Y, Libaers, D & Song, M 2015, 'First product performance : A mediated moderating model of entrepreneurial resources, founding team startup experience and product positioning strategy', Journal of Product Innovation Management, vol. 32, no. 3, pp. 441-458. https://doi.org/10.1111/jpim.12236https://hdl.handle.net/2164/17691Acknowledgement: This research was funded in part by the Ewing Marion Kauffman Foundation and the China Natural Science Foundation (Award #: 70528002). The contents of this publication are solely the responsibility of the authors.217470engFirst product performance : A mediated moderating model of entrepreneurial resources, founding team startup experience and product positioning strategyJournal article10.1111/jpim.12236323