Zahoor, NadiaKhan, ZaheerArslan, AhmadKhan, HudaTarba, Shlomo2022-06-072022-06-072022-06-01Zahoor, N, Khan, Z, Arslan, A, Khan, H & Tarba, S 2022, 'International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises', International Marketing Review, vol. 39, no. 3, pp. 755-782. https://doi.org/10.1108/IMR-12-2020-03140265-1335ORCID: /0000-0001-5538-3123/work/98627940ORCID: /0000-0002-4962-9526/work/98628378https://hdl.handle.net/2164/1869128301290engSDG 9 - Industry, Innovation, and InfrastructureCross-cultural competenciesdigital alliance capabilitiesemerging marketinternational open innovationinternational market successSMEsresource-based viewHD28 Management. Industrial ManagementHD28Journal article10.1108/IMR-12-2020-0314http://www.scopus.com/inward/record.url?scp=85112493273&partnerID=8YFLogxK393