Chumnumpan, PattarinShi, Xiaohui2020-09-052020-09-052019-05Chumnumpan, P & Shi, X 2019, 'Understanding new products’ market performance using Google Trends', Australasian Marketing Journal, vol. 27, no. 2, pp. 91-103. https://doi.org/10.1016/j.ausmj.2019.01.0011441-3582ORCID: /0000-0002-3495-4916/work/72632932https://hdl.handle.net/2164/15086131524109engBig dataGoogle trendsnew productdiffusionnowcastingGoogle TrendsNew productDiffusionNowcastingH Social SciencesEconomics and EconometricsMarketingHJournal article10.1016/j.ausmj.2019.01.001https://kar.kent.ac.uk/id/eprint/73427http://www.scopus.com/inward/record.url?scp=85062367568&partnerID=8YFLogxK272